Affinage Colour Rebel, and Owner of Bruce-Low Hair, Iain Bruce-Low went above and beyond with his efforts for Helping Hairdressers Day. Raising over £1500 for Helping Hairdressers in Need, we needed to catch up with him to find out how he achieved this incredible total.
What inspired you to get involved with Helping Hairdressers Day?
I’ve been interested in getting involved with the charity for some time now. The charity recently held the Scottish Golf Day however I am terrible at it, I saved myself the embarrassment and didn’t take part! I heard about Helping Hairdressers Day because I am part of the Affinage Artistic team, and thought the ‘One Day’ would be perfect for me.
What ways did you fundraise?
We were extremely lucky as we had many ways we raised money. We set out to sell raffle tickets, and our team donated a cut/colour appointment, our suppliers also donated some gifts. YOI scissors then donated a set of scissors, so I decided to hold a live auction on Facebook which brought together so many stylists. I also messaged around to our local salons to inform them of the day and see if they wanted to jump on board and donate their week’s tips to the cause with Avalon Hair & Beauty, Oban and Dream Hair, Arbroath getting involved. Bruce-Low also donated the day’s profits, and staff’s tips from Friday!
How successful was your fundraiser?
I would say it was a great success! The scissors went for £170, we raised £250 from local salons, and the rest of the total was from salon profits, tips and raffle ticket sales giving us a total in excess of £1500! The Facebook live auction had over 100 hairdressers coming together and spreading awareness of The Hairdressers’ Charity. We’ve had great press coverage from the event too! Featuring in our local weekly paper The Oban Times, Estetica, Salon NV and Salon Business, we’re so happy that our message has spread so far!
Do you have any plans for future events?
My team and I have grown to strongly support the charity and 100% will continue to do so. Being part of the Affinage Colour Rebels team I hope my work within the industry can help create more awareness of the charity!
What do you love about fundraising?
I loved the support and generosity from people. Both hairdressers and clients, people genuinely wanted to help and make donations, it blew me away! In a world with so much tragedy, and with so many wonderful charities looking for help, I was taken back by people’s desire to help.
What was your highlight on Helping Hairdressers Day?
The highlight was really being able to spread the word of the charity, as so many people still don’t know about it. Seeing the large number of donations that kept coming in to us was very overwhelming!
What are your top tips for a successful fundraiser?
My top tip would be to do something to grab people’s attention! I did a couple of video blogs and I think people really felt my passion, and listened to it more than they would text. I’m sure this got lots of people behind it. I would also say to educate. Be passionate about the reason you are fundraising, and don’t be greedy! Don’t ask for too much as people will always surprise you and donate as much as they can!